Take a bad app . . . and make it better

In what is seemingly a strenuous attempt to get young girls interested in fantasy baseball, a company called “A View from My Seat” teamed up with the usually well-regarded CBSSports.com to produce an app called “Baseball Boyfriend.”  Here is the gist, as described on the app’s page on CBSSports.com:

Baseball Boyfriend is a single draftee fantasy sports mini game designed for girls. Pick your boyfriend for the season, dump him if he can’t perform and pick up a new BBBF.Boyfriends earn you points daily. Girl with the most points at the end wins.

It gets worse.

Going to the app’s home page brings you face to face with a Q&A that sets the women’s movement back 50 years.  To wit:

Who’s The Hottest Player?

Once you go through your little black book and pick out your player you’ll get his stats and the latest news about him. You can date him for along as you like. Maybe he’s just good for one game or he’s the one that you keep all season. It’s all up to you.

Choose Your Stud.

In your little black book is a list of possible Baseball Boyfriends. Pick a boyfriend from your current team’s roster.

This is also where you dump your ex and pick up a new player. As your team roster changes, your selection of potential boyfriends changes as well.